SMS Statistics

  • Australia has the third highest mobile penetration in the world
  • 89% of the population has a mobile phone capable of sending and receiving SMS messages and is steadily increasing
  • Their are approximately 17.9 active mobile handsets in Australia
  • 7 out of 10 users prefer to send or receive text messages than make voice calls
  • 92% of all text messages are read within 5 minutes!
  • 94% of mobile messages are read, 23% are forwarded to a friend
  • Mobile marketing boosts customers inclination to purchase by 36%
  • 50% of people surveyed had entered an SMS promotion in the last 12 months
  • SMS services revenue hit US$70 billion worldwide in Jan 2005
  • Weekly SMS use per network is currently:
    • Telstra - 30 Million
    • Vodafone - 17 Million
    • Optus - 25 Million
  • SMS messages are projected to increase from 4 Million in 2003 to 9 Billion in 2008, business being the major driver of this.

mail2grow SMS marketing solution

[Launching December 2005]

You can now use SMS as part of your marketing through mail2grow!

SMS is the first truly personal medium – always held, always on – and opening up many new opportunities for you.

Whether you are sending one SMS or thousands, you can instantly send personalised SMS messages to customers, track response rates through live reports, and view messages as they would appear on numerous handsets.

SMS campaigns are an incredibly effective way of communicating with your customers and when combined with a joint email campaign it’s extremely effective.

Just a few things you can use SMS for include:

  • Games
  • Promotions
  • Competitions
  • Special offers
  • Yield Management
  • Post sale “thank you”
  • Last minute specials
  • Inventory Management
  • Appointment reminders
  • Auction/Inspection reminders
  • Sending voucher codes for redemption
  • Reminders before events “Don’t forget..”
  • Staff communication (internal marketing)
It has the power to reach as much as 89% of the population of Australia, and has the fastest growth and unwavering support of any media.

SMS (Short Message Service) or texting has had a phenomenal effect on the population, a recent study found that as many as seven out of ten mobile users in Australia prefer to send or receive a text than use make a voice call. This willingness to send and receive SMS gives organisations a foot in the door and more than enough room to influence a decision.

Most importantly, text messages can be replied to in just about any environment and in just seconds. They are also automatically stored to be dealt with at a more convenient time or even passed to large groups of friends if the offer is relevant, creating a real viral component to any marketing campaign. SMS is also easily combined with any other media giving you real flexibility in its use.

Direct customers to make a call, visit a store or website to receive an immediate reward and DRIVE sales when YOU want them!

To test drive SMS in mail2grow sign up for a FREE trial here

Specialised Mobile Services - Ringtones, Wallpaper, Java Games & Custom Content

M2G can also organise more specialist services with regards to SMS such as Custom Content Delivery, Ringtones, Wallpaper, Java Games etc... Earn a revenue from your site selling mobile content, fully automated system, no configuration or ongoing management. Just promote the link to your mobile media site and earn!

We can also distribute and sell your own content in over 62 countries and through 150 networks all over the world!

For more information Contact Us.

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