Email marketing for Australian businesses. mail2grow is a fully feature email marketing system designed from the ground up for small and medium business in Australia.

Create/Edit Emails & SMS

Create professional looking HTML-emails and SMS with ease. Personalise, add content, insert your images and then target your customers based on their profiles. Emails can be duplicated with ease for re-use and stored in customisable email folders.

Click & Replace Wizard

Creation of attention grabbing email newsletters has never been easier with mail2grow’s unique “Click & Replace” template wizard.

Choose from a range of designer templates and simply click & replace content and images as required. Text versions are automatically created increasing your message deliverability.

We can re-create the look and feel of your own website within your e-mail newsletter, see Email design service and our introductory Get started package

Custom email design flexibility

Create a new design from scratch or upload a previously used email design. Our advanced editor allows you to customise email design with ease. You can easily toggle between your HTML and plain text options ensuring that you maximize your email marketing message delivery. See some example e-newsletter designs here

File manager

Upload images, PDFs, movie files or word documents with mail2grow’s File manager. Images are automatically optimized for web along with the ability to link to larger versions that can be blown up full size.

PDFs and word documents can be linked to words or images allowing recipients to down load with ease.

All downloaded files are tracked allowing you to view which images were enlarged or PDFs that were viewed.

Personalise

Emails or SMS can be completely personalised. By inserting any database variable (eg. first and last name, items purchase) into the body of the email or SMS.

This means that you can contact a selection of customers by their first name and even tell them exactly what their last purchase was, all within seconds.

Viral marketing

Increase your campaign response by inserting a "Send to a Friend" link.

This is a great way to allow recipients to forward your email to associate who might also be interested. You can also link your web registration forms within emails allowing new recipients to register for newsletters or enquire about your products and services.

With sms you don't even need to suggest! A recent report showed that 26% of SMS containing special offers are forwarded to friends without any prompting from the sender.

Advanced search tools help you target

You can also filter your email marketing messages based on customer profiles, such as "all customers who live in Perth or Brisbane and purchased within a month" or "to all double opt in recipients only".

Schedule sends

Emails can be scheduled for sending at any point in the future. Simply select the time you'd like the email sent and a report is delivered to you upon successful delivery of your email marketing campaign.

You can set up a whole marketing campaign (series of emails) and then set and forget.

Database management

Managing your contacts has never been this easy.

You can easily upload contact lists and create web forms to build databases from online sources. You can search contact lists and segment creating new databases based on search variables.

Un-subscribers are automatically managed inline with Spam Compliance best practice.

Create databases

You can create a database in seconds by uploading an Excel (csv) spreadsheet with your address book details.

You can choose to preset the database fields or simply create your database based exactly on your Excel file. Database information can also be manually entered one at a time.

You can create unlimited databases all within specific database folders ensuring easy management of contact lists.

Registration forms

Build your databases from website forms.

Each database you create automatically creates web registration forms that can be used on websites, within emails or on Desktop computers as a quick and easy method of inputting data.

Forms can be easily branded with logos, images and background colours. Web Forms are the ideal way to build customer lists through newsletter registration, contact us & enquiry forms and online surveys.

Trigger based emails

Automated email responses can be set up creating a closed-loop sales process. When customers enquire for information, sign up for a newsletter, or request information specific to a product, automated email brochures can be triggered.

Reports are provided enabling you to view actions/responses to these emails.

CRM functionality

mail2grow's customer contact history functionality allows you to view all customer contact history whether by email, phone, or meeting.

You can also track per database member, which emails or SMS have been sent and what activity has taken place from each campaign.

Customer detail updates

Each campaign you send out can include a Profile Update function allowing your database of contacts to update their personal profile.

You can even hide specific information that is for company use only (i.e., profiling as a VIP customer). Statistical reports allow you to see update profile activity per campaign.

This is also a great way to begin profiling your database if you only have an email address or mobile number to start with.

Manage un-subscribers

Recipients can unsubscribe from your database simply by entering their email address and choosing to remove themselves.

You are provided with reports detailing un-subscribers and they are automatically placed into an unsubscribe folder allowing easy management.

Previously un-subscribed contacts are also flagged and blocked when trying to re-upload from new spreadsheets or other database systems providing peace of mind that you won't accidently resend information to un-subscribed members.

Manage bounced (undelivered) Emails or SMS

mail2grow provides easy Bounce management alerting you to manage individual email or SMS that were unable to be delivered.

Bounces are flagged as Permanent or Temporary based on reasons for non delivery. You can easily update the correct email address and resend to temporary and full mail boxes.

Reports

mail2grow provides comprehensive charts and reports on all aspects of sent campaigns. For example: analyse by geographic area: "Did you get the same click through rates on your last email marketing campaign in Sydney as you did in Melbourne?"

Understand your customers' actions provides insight in order to improve your marketing effectiveness.

Statistical results

Reports provide detailed information on the following from each email sent:

• Number of emails received
• Number of email opened
• Percentage of HTML to Plain text
• Links clicked (Unique vs. Total)
• Who actually clicked links
• Click through rate as %
• Forward to Friend activity
• Un-subscribers and bounced emails
• Number of profile updates

 All statistical data can be downloaded into usable reports.

Reports also detail total number of emails sent, number of databases, total number of new subscribers since last period and total number of un-subscribers.

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Online surveys/polls

Online surveys or polls can be created within minutes.

Forms can be customised with your branding and sent out in emails with all responses automatically uploaded into your survey database, allowing you to easily review survey results instantly.

Reports are also delivered with survey/poll results in addition to auto thank you emails being sent to all participants. Data can be extracted into Excel spreadsheets for further processing.

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Administration

mail2grow's administration section enables you to manage users and restrict access to functions (eg Send function) to particular users.  You can also view access history.

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Help

mail2grow's Help includes:

• Training Wizards
• Live support
• User Guides (online and PDF)
• FAQ's
• Glossary
• Post a Question – instant response

 

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Spam Act compliance

mail2grow has a number of inbuilt features to make Spam Compliance automatic, simple and manageable. 

• Consent – Confirm individuals' consent with double opt-in functionality
• Identify – A facility to ensure accurate sender information is included at the bottom of all emails
• Unsubscribe – Automatic unsubscribe facility provides you with reports and methods to maintain clean lists even when managing on and offline databases

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Why not try before you buy. Take a no-obligations Email marketing free trial.  Our Free trial is fully featured and allows you to explore the system for 30 days.

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